Responsibilities

• Manage day-to-day social media accounts for multiple clients (Instagram, TikTok, and other relevant platforms)
• Develop and schedule content calendars aligned with PR campaigns, seasonal moments, and client goals
• Capture original photo and video content on-site at restaurants, hotels, and events
• Edit short-form video content (Reels/TikTok) and create engaging static posts and stories
• Write compelling, on-brand captions tailored to each client’s tone of voice
• Engage with audiences, respond to comments/messages, and support community growth
• Track performance metrics and provide basic monthly reporting insights
• Collaborate with PR team on campaign rollouts, launches, and press moments

Requirements

• Proven experience managing social media accounts for brands (hospitality experience strongly preferred)
• Strong content creation skills (photo + video capture; iPhone proficiency is acceptable if quality is strong)
• Working knowledge of editing tools (CapCut, Adobe Express, Canva, or similar)
• Strong eye for aesthetics, especially in food, beverage, and lifestyle storytelling
• Ability to manage multiple clients and deadlines simultaneously
• Excellent communication and reliability in fast-paced environments
• Willingness to travel locally for shoots and on-site content capture (primarily NYC-based)