Social Media + Content Lead - LA at Vilgain s.r.o. | Los Angeles, CA

Social Media + Content Lead - LA

Los Angeles, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive Vilgain’s US social presence on TikTok and Instagram by owning strategy, content creation, and performance across a zero-to-one launch and ongoing optimization.

Own US channel strategy and content calendar from concept to publish.
Must-have: Deep TikTok fluency and hands-on content creation chops.
Standout: Experience launching a platform presence for a CPG/food brand and driving performance.

Job Description

Responsibilities

Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan
Own channel KPIs: follower growth, content reach, community engagement
Launch and run Vilgain US TikTok account from zero
Track, report, and iterate on performance weekly
Concept, shoot, edit, and publish short-form video content built for TikTok performance
Bring a constant stream of fresh, platform-native ideas - hooks, formats, series, trends
Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
Translate product benefits, ingredient education, and nutrition concepts into content people actually want to watch
Create static and graphic content including carousels, story frames, and branded graphics - directing HQ’s design support when needed
Write hooks, captions, and light scripts that feel native to each platform

Requirements

4-7 years of social media experience, with at least 2 years owning channel strategy (not just content production)
Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
Hands-on content creation chops - you concept, shoot, edit, and publish yourself
Comfortable reading paid social performance data and using it to inform organic strategy
A genuine passion for food, nutrition, fitness, or sports nutrition - you are the target audience
Strong ideation skills — you come to the table with ideas, not just execution
Comfortable on camera in talking-head, voiceover, and direct-to-camera formats
Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
Strong eye for framing, pacing, lighting, and overall creative quality
Organized, self-directed, and able to manage multiple workstreams without hand-holding