Social Media Content Executive

Bedford, IN (On-site)

£31K/yr – £41K/yrMid LevelContract

Posted 7 weeks ago

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Job Summary

Own content creation and cross-channel social engagement for a college brand, driving data-informed storytelling and audience growth while safeguarding and complying with privacy rules.

  • Content Strategy & Digital Engagement: Build and execute a structured social plan using data to boost engagement and brand visibility.
  • Creative Content Production: Oversee high‑quality visual and video content aligned with brand and audience needs.
  • Social Media Management & Optimisation: Coordinate content across Instagram, Facebook, and TikTok and continuously optimise for reach and impact.

Job Description

Responsibilities

  • Content Strategy & Digital Engagement – Support and implement a structured social media strategy, using data and insights to drive engagement, audience growth and brand visibility.
  • Creative Content Production – Lead the creation of high‑quality visual and video content, including photography and short‑form video, aligned with brand guidelines and targeted audiences.
  • Social Media Management & Optimisation – Plan, schedule and manage content across key platforms (Instagram, Facebook, TikTok), monitoring performance and optimising campaigns to maximise reach.
  • Stakeholder Collaboration & Campaign Delivery – Work closely with marketing, communications and wider teams to develop impactful content, support campaigns and showcase student life and achievements.
  • Quality Assurance, Compliance & Community Management – Ensure content accuracy, GDPR and safeguarding compliance, manage online interactions professionally and maintain a positive digital presence.

Requirements

  • Qualifications & Marketing Expertise – Degree‑level education in marketing or a related field, supported by ongoing CPD and significant experience delivering impactful multi‑channel campaigns.
  • Campaign Management & Digital Strategy – Proven experience developing and implementing successful marketing campaigns, with strong skills in digital marketing, paid social, email marketing and CRM systems.
  • Leadership, Project & Budget Management – Experience leading projects, managing budgets and supporting or supervising staff to deliver high‑quality outcomes on time and to standard.
  • Communication, Creativity & Stakeholder Engagement – Excellent communication and copywriting skills, with the ability to engage stakeholders, manage relationships and produce compelling content across platforms.
  • Organisation, Professionalism & Flexibility – Highly organised and detail‑focused, able to work to deadlines, adapt to changing priorities, travel across sites and uphold College values and professional standards.

Benefits

  • 27 days annual leave plus Bank holidays
  • People’s Pension
  • Retail and Leisure Discounts
  • excellent professional and personal development opportunities
  • accessing college courses
Central Bedfordshire College logo

Central Bedfordshire College

Central Bedfordshire College is a general Further Education College based in Dunstable in Central Bedfordshire.The College operates from 5 main campuses around Central Bedfordshire and 1 campus in Luton. The College offers a wide range of vocational courses for over 3,000 students within the local Bedfordshire, Buckinghamshire and Hertfordshire area. We are very much involved in preparing Central Bedfordshire to respond to massive housing growth planned by the Government up to 2031 and meeting the skills needs of the local economy. Our Mission:We will provide excellent learning and progression for our communities in Bedfordshire and beyond. We will be innovative, enterprising and inclusive in what we do and how we do it. We will value and support our learners, our colleagues, and our partnerships.

Founded in 1961
Dunstable, England, GBR
243 employees (6 in marketing)

Traffic Signals

Monthly Visitors
81K
Traffic Source Mix
Search
56%
Direct
34.6%
Referral
7.9%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
2 (1% of company)