Responsibilities

• Help optimize and implement J.P. Morgan’s social media strategy and tone of voice, ensuring alignment with brand vision and business objectives, ensuring proactive planning against firmwide tentpoles, milestones, and announcements.
• Oversee editorial calendar management and content planning for J.P. Morgan social channels, including LinkedIn, Instagram, and emerging platforms.
• Lead the development and execution of social-first editorial strategies that translate SRI’s vision and firmwide priorities into clear, compelling, and channel‑optimized narratives across social media platforms; help support SRI executives with their LinkedIn strategy and post creation
• Mentor and develop a team of content creators, setting creative standards for copy, visuals, and motion; foster a test-and-learn culture grounded in audience insights.
• Collaborate with cross-functional teams to support firmwide initiatives and special projects.
• Guide the creation of social-first video and editorial content, maintaining consistency in brand voice and creative standards.
• Use audience insights, social listening, and analytics to inform strategy and maximize engagement.
• Work with communications, marketing, and business stakeholders to deliver integrated social campaigns.
• Monitor social media trends and emerging technologies to keep J.P. Morgan’s presence innovative; pilot new formats aligned to platform algorithms and audience behavior.
• Establish and track KPIs, providing regular reporting and actionable recommendations to senior management; help develop and enforce SEO- and GEO-informed copy guidelines for social posts.