Responsibilities

• Own day-to-day publishing, scheduling, and community engagement across LinkedIn, Instagram, X, and emerging channels.
• Build and maintain a content calendar that balances timely immigration news with evergreen educational content.
• Transform expert legal content produced by the in-house writing team into high-quality graphics, carousels, and short-form video.
• Develop repeatable visual templates and formats that make complex legal topics clear and shareable.
• Uphold and evolve brand guidelines so every post looks and feels cohesive.
• Film, present on camera, and edit polished Reels, Shorts, and other short-form video with strong pacing, captions, and hooks.
• Track performance metrics and iterate content strategy based on what's working.
• Represent the brand at industry and community events and support grassroots community engagement initiatives.

Requirements

• 2–7 years of experience managing and growing social media accounts or content marketing for a brand, ideally at an early-stage startup.
• A strong editorial design eye — you know what premium, high-polish social content looks like and can produce it consistently.
• Comfort and confidence on camera, with solid skills in filming and editing short-form video content.
• Expert-level proficiency in at least one design tool such as Figma or Adobe Illustrator.
• Excellent written communication skills and the ability to translate dense or regulated topics into clear, engaging posts.
• Self-starter mindset — you can own a channel strategy end to end with minimal oversight.
• Experience marketing trust-heavy, regulated, or compliance-sensitive services (legal tech, fintech, healthcare, or similar) is a plus.
• A personal connection to immigration, international mobility, or immigrant communities is a plus.

Preferred

• A personal connection to immigration, international mobility, or immigrant communities is a plus.