Responsibilities

• Manage our day-to-day social channels — Instagram and Facebook — including responding to DMs and comments promptly and in a way that sounds like a real person, not a script.
• Produce native content and trim/polish video that keeps our product positioning premium. No hard pitches, no overreaching claims — the content should craft a sense of pride that they use our products, and generate a desire to do so in people who come across our pages.
• Spend time proactively browsing Instagram: commenting on partner videos, engaging with relevant accounts, and doing the unglamorous work of raising our visibility one comment at a time.
• Track what's trending on each platform and adapt it to fit our brand and our audience, rather than copying a format wholesale.
• Work closely with the broader marketing team to keep everything you post aligned with campaigns, launches, and the brand's voice

Requirements

• Exceptional photo and video production skills (especially with an iPhone) — from concept through final edit
• Strong command of composition, visual storytelling, hook, setup, and payoff
• A natural curiosity about AI content tools and emerging technologies — you're not waiting to be told about them, you're already using them
• A high-energy, entrepreneurial mindset — you're self-directed, proactive, and driven to make great work
• Show us a page or channel you've actually built and grown. This is the single most important thing on this list, send the account, tell us how it grew, and what you did to make that happen
• Comfortable being behind the camera and in front of it, and confident editing on mobile
• Native fluency in Instagram and Facebook — you know what performs on each platform and why, not just that video does well
• A sense for when content is drifting from "premium and native" into "salesy," and the instinct to pull it back

Preferred

• Familiarity with direct-to-consumer or affiliate marketing models, where the audience already has a relationship with the brand before they ever see your content
• Experience ideally at a DTC or subscription brand
• In addition to competitive pay we can offer: Heath, Dental, Vision, Life and other benefits that begin within a month
• Paid maternity and paternity leave
• Generous vacation allowance in addition to company paid holidays
• 401(k) with company match
• Substantial company product allowance
• Reimbursement for internet, cell phone and gym/wellness activities

Benefits

• Heath, Dental, Vision, Life and other benefits that begin within a month
• Paid maternity and paternity leave
• Generous vacation allowance in addition to company paid holidays
• 401(k) with company match
• Substantial company product allowance
• Reimbursement for internet, cell phone and gym/wellness activities