Responsibilities

• Create, edit, schedule, and publish daily social media content across multiple platforms, including Instagram, LinkedIn, Facebook, TikTok, and YouTube.
• Capture photo and video content at firm events, office activities, community initiatives, and day-to-day moments that showcase firm culture and personality.
• Develop high-quality multimedia content including reels, short-form videos, graphics, stories, carousels, and written copy.
• Write engaging, on-brand captions and messaging tailored to each platform and audience.
• Ensure all content aligns with the firm’s brand standards, professionalism, tone, and reputation.
• Exercise sound judgment when creating and publishing content by considering how it may be perceived by employees, clients, referral partners, and potential future clients.
• Stay current on social media trends, platform updates, viral formats, and emerging content styles, and thoughtfully adapt them in a professional and brand-appropriate way.
• Repurpose content into multiple formats to maximize reach and engagement.
• Assist in content planning, brainstorming, and maintaining the social media content calendar.
• Schedule and organize content within the firm’s social media management platform.

Requirements

• Experience creating content for social media through professional work, internships, freelance projects, campus organizations, personal brands, or similar experience.
• Strong understanding of social media platforms, trends, content formats, and best practices.
• Ability to balance creativity and entertainment with professionalism and brand awareness.
• Strong judgment and emotional intelligence when creating content for a professional services brand.
• Proficiency with content creation and editing tools such as Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut, or similar platforms.
• Strong photography, videography, and short-form video editing skills.
• Excellent written communication skills with the ability to adapt tone and messaging for different audiences.
• Comfortable capturing content in live environments and working with employees and teams across the organization.
• Highly organized with the ability to manage multiple projects, deadlines, and posting schedules.
• Self-starter mentality with a willingness to take initiative and generate creative ideas.

Preferred

• Bachelor’s degree in Marketing, Communications, Media, or related field preferred but not required.
• Experience in professional services, law, healthcare, or another regulated industry is a plus, but not required.