Responsibilities

• Develop and execute creative content strategies across Instagram, Facebook, TikTok, and more
• Shoot and edit photos and short-form videos that capture the Sally's experience
• Manage day-to-day social media posting and community engagement — responding to comments, messages, and reviews
• Conduct social listening to track trends, audience sentiment, and brand conversations
• Collaborate with the marketing team to align content with campaigns, promotions, and brand guidelines
• Support paid social efforts and help analyze performance using Meta Ads Manager, Google Analytics, or similar tools

Requirements

• Proven social media experience (a portfolio or active accounts are a plus)
• Strong eye for visual content — photo and video creation/editing skills required
• Familiarity with social media management and scheduling tools
• Detail-oriented with excellent writing and proofreading skills
• Self-starter who can manage multiple projects and deadlines independently
• Passport for food, hospitality, and authentic storytelling
• Technical: Strong computer skills (Microsoft Office, Adobe Creative Suite, and common social media platforms)
• General understanding of google analytics including targeted ads, ROI data, demographic analysis
• Basic understanding of SEO
• Language: English

Preferred

• Portfolio showcasing relevant work
• Basic Spanish (preferred but not required)