Responsibilities

• Create thumb-stopping content across platforms (Instagram, TikTok, and Facebook), including shooting original video and photos
• Design static graphics, produce short-form videos, and capture photos using brand guidelines and current trends
• Write copy for post captions & supplement proactive engagement responsibilities of the Community Management team
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy, including Generative AI and AI-assisted content production
• Expected to be willing to appear on camera within produced content
• Partner with appropriate members of social media team to implement performance insights & opportunities for content optimization
• Co-develop concept briefs with Social Creative Strategist targeting relevant audience cohorts & communities

Requirements

• Bachelor’s degree in marketing, communications, design, or a related field preferred
• 2+ years of experience in social media content creation
• Experience in community management is a plus
• Strong graphic design, videography, photography, and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Deep understanding of social media platforms, trends, and best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent copywriting and communication skills

Preferred

• Bilingual in Spanish is a plus

Benefits

• Total Benefits
• Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com