Responsibilities

• Content Creation: Shoot, edit, and produce high-quality photos and short-form video highlighting our beer, spirits, and venues. You will be responsible for creating/timing campaigns between our production facilities (brewery and distillery) and our venues, and where appropriate cross-promoting our venues to each other.
• Account Management: Oversee day-to-day management, scheduling, and community engagement across all social media channels (Instagram, Facebook, TikTok, Google Business, etc.).
• Location Coverage: Create and execute localized content strategies for both our production facilities and our 7 unique venues/concepts, ensuring each location's specific vibe is captured and shared/promoted.
• Event Promotion: Actively promote new beer/spirit releases, live music, food trucks, trivia nights, events, and our availability to host private events at our venues and through our mobile taproom/cocktail bar.
• Community Engagement: Respond to comments, direct messages, and reviews, fostering an active and welcoming online community.
• Analytics: Track, analyze, and report on social media performance metrics to continuously optimize reach and engagement. Periodically present/report this data to our exec committee.
• Campaigns: Develop campaign proposals for both production facilities (brewery and distillery), all 5 brick and mortar venues, our mobile taproom/cocktail-bar, and our online store. Periodically present these to our exec committee.

Requirements

• Must have training, experience, and/or education and otherwise be able to demonstrate strong ability in social media content creation, management, digital marketing.
• A strong portfolio showcasing high-quality photography, video, and copy writing skills across all social media platforms.
• Proficiency with social media/marketing scheduling and analytics platforms (e.g., Hootsuite, Sprout Social, or Later, etc).
• Must be willing and able to travel between our 7 Springfield-area locations/concepts as needed to gather content.
• Highly organized, efficient, productive, proactive - with the ability to manage multiple venues and deadlines in a sometimes fast-paced environment.
• You will also be responsible for in-house graphics: menus, table toppers, posters (events, new product releases, menus, etc, etc), signs, event pamphlets - really the entire gambit of promotional material - including the creation of coupons, etc.
• You will also be responsible for communicating with our website folks to keep new and engaging content being added by them to our websites.

Preferred

• Experience in the craft beverage, restaurant, or hospitality industry is a plus but not required - being able to demonstrate ability, motivation, and work ethic matters more than specific experience in our industry.
• A deep passion for craft beer, spirits, and the community created by hospitality through our 7 venues/concepts is very much encouraged.

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance