Social Media Content Creator (In-store)

Gastonia, NC (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

Job Summary

Own the visual storytelling for Poffie Girls’ social channels by turning in-store moments and campaigns into engaging short-form content that drives reach, engagement, and brand presence.

  • Plan and produce Instagram/TikTok content aligned with marketing initiatives and events.
  • Collaborate with the Marketing Manager to execute the content strategy and capture on-brand moments, including bridal appointments and events.
  • Monitor trends and adapt content to audience preferences to maximize reach.

Job Description

Responsibilities

  • Create and capture photo and video content for Instagram, TikTok, and other platforms
  • Plan, schedule, and publish content in alignment with marketing initiatives and events
  • Monitor and adapt to current social media trends to drive engagement and reach
  • Collaborate directly with the Marketing Manager to execute content strategy and campaigns
  • Capture in-store experiences including bridal appointments, prom shoppers, new arrivals, and events

Requirements

  • Proven experience in social media content creation (portfolio required)
  • Strong understanding of Instagram Reels, TikTok, and short-form video trends
  • Experience with content planning, scheduling tools, and basic analytics
  • Excellent organizational skills and attention to detail
  • Comfortable working in a fast-paced, customer-facing retail environment

Preferred

  • Preferred: Background in bridal, fashion, retail, or the wedding industry
Poffie Girls logo

Poffie Girls

Poffie Girls is a premiere, full service salon serving North and South Carolina in the areas of bridal, mothers, pageant, prom, and party gowns. We pride ourselves on our wide selection of gowns to meet every customer’s fashion needs.We work with and carry designers that are current, fresh, and forecast trends in order to create unique styles every season. Our professional stylists are knowledgeable, helpful, and courteous – collectively, they view themselves as a concierge service, not just sales consultants. They are here to help you every step of the way through planning your wedding or pulling together the perfect style for your prom, pageant, or special occasion.

Founded in 1974
Gastonia, North Carolina, USA
13 employees (3 in marketing)

Marketing Team

Marketing Team Size
1 (8% of company)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
60%
Direct
21.5%
Referral
5.1%
Social
12.3%
Paid
1.1%

Headcount Trend

Current headcount: ~13
Poffie Girls logo

Social Media Content Creator (In-store)

Poffie Girls · Gastonia, NC · On-site