Responsibilities

• Lead and execute strategic content planning and development, representing the majority of the position, with a focus on aligning content decisions to brand, marketing, and business objectives.
• Own the end-to-end content process, including ideation, production, editing, and publishing across platforms such as Instagram, Facebook, and other relevant channels.
• Collaborate with the brand marketing team to support campaign execution and ensure consistent, on-brand storytelling across channels.
• Content Planning – Collaborate with the Manager, Social Media & Brand Marketing to develop and execute strategic content plans aligned with marketing initiatives and brand goals.
• Develop and contribute to strategic content ideation, campaign brainstorming, and creative planning across social and digital channels.
• Own and manage the development and maintenance of the monthly social media content calendar and determine content approach based on performance insights, in collaboration with brand strategy, creative, and marketing teams.
• Content Development – Determine content direction and lead the creation of high-quality, original video-first content by capturing, editing, and producing assets for social media platforms including Instagram, Facebook, and others, ensuring alignment with strategic objectives.
• Create platform and placement-native content including short-form video, photography, graphics, and supporting creative assets designed to drive engagement.
• Edit content using approved tools and formats to meet platform specifications and brand standards.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• 3+ years of experience creating social media and/or digital marketing content
• Strong video production and editing skills with a demonstrated ability to create engaging short-form video content
• Proficient with video editing tools such as Adobe Premier Pro, Edits or similar platforms.
• Experience creating content for platforms such as Instagram, Facebook
• Strong understanding of social media best practices, content formats, and audience engagement techniques.
• Some experience with analytics and social listening tools preferred.
• Ability to thrive in a fast-paced, creative, and collaborative environment.
• Retail or consumer-facing industry experience a plus.
• Experience managing influencers or creator partnerships preferred.

Preferred

• Retail or consumer-facing industry experience a plus.
• Experience managing influencers or creator partnerships preferred.