Responsibilities

• Content Capture (Approximately 4–6 Hours/Week)
• Attend the studio approximately 2–3 days per week to capture content
• Film a variety of classes, age groups, and dance styles
• Take candid photos and videos of students, classes, instructors, and studio activities
• Capture content that highlights:
• Technique classes
• Recreational classes
• Competitive dancers
• Preschool and youth programs
• Studio culture and community

• Content Editing & Creation (Approximately 5–6 Hours/Week)
• Edit video clips into:
• Instagram Reels
• Facebook Reels
• TikTok videos (as applicable)
• Create photo posts, carousels, and graphics
• Use Canva to edit content, create branded graphics, and maintain a consistent visual identity across all platforms
• Select and organize photos/videos for future use
• Write captions and incorporate relevant hashtags and trends
• Assist in creating content that aligns with current advertising campaigns and marketing objectives

• Scheduling & Posting (Approximately 1–2 Hours/Week)
• Schedule content through Hootsuite
• Maintain a consistent posting schedule
• Ensure content is approved when necessary before publishing

• Weekly DeliverablesSocial Media Content
• Create and schedule:
• 4–5 posts per week total
• At least 2–3 reels/videos per week
• Primary Platforms
• Instagram
• Facebook
• Secondary Platform
• TikTok (if you know it well and understand how to cross-post effectively)
• Content Goals
• The purpose of this role is to:
• Showcase studio culture and community
• Highlight student growth and accomplishments
• Promote classes, programs, and events
• Increase engagement and visibility online
• Attract new families and dancers to the studio
• Build a consistent and recognizable social media presence

• Communication & Collaboration
• Participate in a monthly marketing and planning meeting with Karen and Kate to review upcoming projects, promotions, events, and content priorities
• Review advertising performance reports with Meagan (online - fb marketing) and collaborate on content strategies that support paid advertising campaigns
• Assist in creating and adjusting content to remain aligned with current marketing and advertising initiatives
• Be proactive in identifying content opportunities within classes and studio activities

Requirements

• Up to 15 hours per week
• Ability to attend the studio approximately 2–3 days per week to capture content
• Experience using Canva
• Familiarity with Instagram, Facebook, and TikTok for content creation
• Ability to edit video clips for Instagram Reels, Facebook Reels, and TikTok
• Knowledge of scheduling content via Hootsuite
• Hybrid remote/work flexibility

Preferred

• TikTok (if you know it well and understand how to cross-post effectively)
• Experience with Canva to edit content, create branded graphics, and maintain a consistent visual identity across all platforms

Benefits