Responsibilities

• Creates daily content for CMU’s primary social media channels at the direction from the Associate and Assistant Directors of Social Media.
• Produces (create/capture and edit) and shares photo and video content appropriate for various stakeholder audiences on various social media platforms.
• Develops content to align with trends and CMU’s brand for the university’s primary social media channels.
• Works with the University Communications team to identify current and emerging social media trends, quickly developing ideas to engage CMU.
• Identifies opportunities to capture content across campus, including awareness of upcoming events and activities, student organizations, and more.
• Pulls social media data from dashboards and channels/platforms, participates in review and assessment of social media analytics, and uses findings to guide content creation.
• Participates in cross-functional team meetings to brainstorm and develop creative content.
• Assists with social media community management, including interacting with followers through comments and direct messages, and participates in social listening.
• Assists with the development of resources for internal stakeholder groups, including campus social media managers, social media ambassadors, and interns.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree, preferably in marketing, public relations, digital media, communications, or a related field.
• Experience developing content for a group, organization, or business on the major social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn and X.
• Experience working with multidisciplinary/multifunctional teams to complete projects.
• Proficiency with video recording and editing on mobile devices, especially Apple iPhones.
• Highly creative and self-motivated.
• Detail-oriented and goal-focused.
• Excellent written and verbal communication skills.
• Demonstrated confidence in meeting and working with new people.
• Ability to remain organized while managing multiple tasks under strict deadlines.
• Ability to work occasional evenings and weekends as needed.
• Must be passionate about Central Michigan University and/or the higher education experience.

Preferred

• Familiarity with best practices for social media content creation.
• Experience with Adobe Rush, Adobe Express, CapCut, and other content creation/editing tools.
• Experience working with social media hosting and monitoring programs such as Agorapulse, HootSuite, Hubspot, and others.
• Experience driving action from social media content and tracking performance on goals.
• Understanding of Search Engine Optimization and general marketing best practices.
• Familiarity with data analytics tools and the use of data to drive content development.
• Comfortability being on camera and interacting with new people.

Benefits

• CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.