Own the social content engine for a hybrid fashion/lifestyle brand, translating brand vision into actionable cross-channel strategies, leading content creation, and shaping executive presence while aligning PR, community, analytics, and team leadership to drive brand momentum.

• Social Media Strategy & Execution: Translate brand vision into social-first strategies across TikTok, Instagram, YouTube, Facebook, and Pinterest; develop platform-specific pillars and goals; stay ahead of trends; generate photography, video, graphics, and captions; grow the CEO’s personal presence.
• PR, Partnerships & Analytics: Collaborate with PR and Community to turn brand moments into social content; build dashboards across channels and deliver leadership-ready insights; ensure cohesive cross-channel storytelling.
• Team Leadership & Impact: Manage and mentor the Social Media Coordinator; guide creative growth and ensure on-brief execution; translate data into action to inform brand direction.