Social Media Content Creator

Waltham, MA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end social content engine for a consumer brand, turning ideas into on-platform videos and rapid creator-led growth across TikTok and Reels.

  • End-to-end video production: concept, shoot, edit, caption, and publish for TikTok/Reels
  • Platform-native content strategy: pop culture moments, trend adaptation, and scalable formats
  • Community engagement and optimization: comment responses, data-driven content tweaks, and calendar-led planning

Job Description

Responsibilities
  • Concept, shoot, and edit a videos for TikTok and Instagram Reels — owning the full production process from idea to post
  • Manage creative asset development from concept to completion, including concepting, filming, editing, captioning, and publishing
  • Ideate and implement disruptive, platform-native social content to quickly build followers, reinforce brand positioning, and achieve brand objectives
  • Lead social copy across all platforms, maintaining a consistent, on-brand voice, tone, and messaging
  • Support the marketing team in creating visual graphics and other creative assets as needed
  • Accelerate Biena's transformation into a social-first brand, demonstrating vision for ways Biena can push boundaries, grab attention, and more deeply engage its target consumer
  • Translate performance data into actionable insights to continuously refine content strategy and maximize brand impact
  • Provide thought leadership on social trends and pop culture moments, identifying timely opportunities to insert the Biena brand into the conversation
  • Engage with Biena's communities on Instagram, TikTok, and LinkedIn, responding to comments and building authentic connections
  • Maintain the brand calendar, content planning and organization
Requirements
  • 3–5 years of experience in social media, content creation, or digital marketing, ideally at a consumer brand
  • Proven, hands-on track record creating high-performing TikToks and Instagram Reels — including concepting, filming, and editing (portfolio/examples required)
  • A natural videographer and visual storyteller who can transform everyday snack moments into compelling, scroll-stopping content
  • Deep familiarity with platform-native trends on TikTok and Instagram; you understand what makes content feel authentic vs. overly produced
  • Highly motivated, collaborative, and a driven self-starter who thrives in a fast-paced environment
  • Passionate about the future of social media, cultural trends, and shifting audience behaviors
  • Excellent communication, copywriting, project management, and organizational skills
  • Experience creating graphics using Canva or similar tools; graphic design skills are a strong bonus
  • Experience with food-related content creation and comfort filming in a variety of settings
  • Passion for healthy eating, natural foods, food trends, and/or an active lifestyle
  • Ability to travel for work-related events and to work on-site at Biena HQ 3 days per week
Preferred
  • Graphic design skills are a strong bonus
Benefits
  • Healthcare & dental benefits
  • 401(k)
  • Paid time off
  • A collaborative, fun, mission-driven team
  • Unlimited Biena Snacks
Biena Snacks logo

Biena Snacks

2.4 Glassdoor

Biena pioneers snacks with unparalleled levels of nutrition, taste, and simplicity that help people live their best lives. Launched in 2012, Biena has grown quickly and been recognized as a “Best New Snack” by Shape Magazine, The Gourmet Retailer Magazine, Cooking Light and more. Biena pioneers better nutrition snacks with it's roasted chickpeas snacks and Tasty Thins veggie crisps. All Biena products are gluten-free, nut-free, 100% plant-based, Non-GMO, Kosher certified. Biena is distributed nationally in stores such as Whole Foods Market, Sprouts, Stop & Shop, Target, Walmart, Publix, Kroger and more. You can also find our snacks on Amazon.

Founded in 2012
Needham Heights, Massachusetts, USA
28 employees (3 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
32.6%
Direct
47.7%
Referral
7%
Social
11.4%
Paid
1.1%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
3 (11% of company)

Funding

Total Funding
$10.5M
Last Raise
$8M
Series B, 7 years ago

Funding History

  • Aug 2019
    Series B • $8M
  • Apr 2018
    Series A • $2.4M
  • Jun 2017
    Series A