Responsibilities

• Work directly with the Head of Marketing on social media strategy execution
• Assist in shaping LAVARA’s visual identity and brand storytelling
• Ensure consistency across all platforms
• Support development of content pillars aligned with luxury positioning
• Create and coordinate daily content across platforms
• Assist with short-form video, reels, stories, and behind-the-scenes content
• Write captions aligned with brand tone
• Maintain content calendar and posting schedule
• Assist with Meta Ads (Instagram & Facebook) setup and optimization
• Support targeting, retargeting, and campaign testing

Requirements

• Confident using Instagram, TikTok, Facebook, Pinterest
• Basic understanding of digital marketing and paid ads
• Comfortable creating and editing short-form video content
• Strong written communication skills
• Self-motivated, organised, and proactive

Preferred

• Meta Ads Manager experience
• Canva, CapCut, Adobe Creative Suite
• Photography / videography skills
• E-commerce or conversion marketing exposure
• Use of AI tools in marketing workflows

Benefits

• Direct mentorship from senior marketing leadership
• Real-world experience building a luxury brand
• Exposure to both creative and performance marketing
• Portfolio-ready campaign work
• Practical experience in digital brand growth