Own localization and multi language short video and text content creation for cross border property topics, with weekly output across Chinese and English platforms and multi language support, while tracking performance and staying compliant.

• Responsibilities: create and adapt video and text content for multiple platforms including WeChat, Xiaohongshu, Douyin/TikTok, and YouTube Shorts with a focus on cross border/global real estate.
• Audience/format: localize for bilingual audiences, experiment with trending formats like global house tours and cross border investment tips.
• Tools/measurement: use 3–5 AI tools for creation and track basic engagement metrics to inform weekly learnings.