Responsibilities

• Create short-form videos for platforms such as Instagram Reels, TikTok, Facebook, and other social channels.
• Help plan, schedule, and post content across our social media platforms.
• Bring content ideas regularly and refine them with direction from the Marketing Manager.
• Shoot and edit simple video content. Mobile-based content is acceptable as long as it is clean, intentional, and on-brand.
• Write captions that feel natural, clear, and aligned with the brand voice.
• Help maintain a visual style that feels clean, consistent, polished, and approachable.
• Work with the Marketing Manager and Graphic Designer when needed.
• Stay aware of social media trends, especially short-form content trends, and understand how to adapt them appropriately for the brand.
• Keep an eye on basic content performance such as views, engagement, reach, and audience response.
• Support small marketing projects, product promotions, and campaign-related content as needed.

Requirements

• 1-3 years of experience in social media, content creation, digital marketing, or a similar role.
• Experience creating short-form video content such as Reels, TikTok, or similar formats.
• A good eye for visuals, composition, and overall aesthetic.
• Comfortable writing simple, clear, and natural captions.
• Able to work independently with clear direction.
• Proactive, reliable, and consistent with deadlines.
• Comfortable working in a small team where priorities may shift from time to time.

Nice-to-have

• Basic video editing skills using Capcut, Premiere Pro, Canva, or similar tools.
• Experience with beauty, wellness, healthy, lifestyle, or consumer product brands.
• Basic understanding of content calendars and social media planning.
• Familiarity with Instagram, TikTok, Facebook, and current platform behavior.
• Light photo/video shooting experience.
• Bilingual ability in English and Vietnamese is a plus.