Own social content, creator partnerships, and community signals for Evie's Snacks; you own the voice, content engine, and influencer ecosystem that feeds brand lift and audience growth.

• Social Media Strategy & Content Creation - Develop and execute the brand's social media strategy, content calendar, and day-to-day channel management for Evie's Snacks organic social media platforms (while working closely with the Marketing Manager to repurpose content for paid media ads)
• Create engaging social-first content, including photos, videos, reels, stories, graphics, and copy that supports brand initiatives and product launches.
• Capture content at events, demos, trade shows, retail activations, and community engagements.
• Monitor social trends, platform updates, and performance metrics to optimize content and engagement.
• Maintain a consistent brand voice and visual identity while leveraging user-generated content opportunities.
• Track & report on social media KPIs, including engagement, reach, and audience growth, using insights to inform content strategy and improve performance.
• Influencer Outreach & Brand Partnerships - Manage influencer and creator relationships from outreach and negotiation through campaign execution and reporting.
• Lead product seeding, gifting, ambassador, and affiliate programs to drive awareness and engagement.
• Identify and cultivate strategic brand partnerships, coordinating co-branded campaigns, content collaborations, giveaways, and cross-promotional opportunities.
• Build and maintain relationships with creators, community leaders, and partner brands that align with company goals.

• Community Engagement - Serve as the primary voice of the brand across social platforms, fostering authentic relationships with consumers, advocates, and partners.
• Manage community engagement across all Evie's Snacks platforms including: liking, hearting, messages, commenting on owned and earned content, as well as partner and retailer brands.
• Fielding and responding to consumer feedback via DMs and public messages ensuring a positive follow-up experience for the consumer
• Monitor consumer sentiment, feedback, reviews, and emerging conversations across social platforms, identifying trends and insights to share with Sales, Operations, and other cross-functional teams to inform decision-making and improve the customer experience.