Responsibilities

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Actively engage with followers to build a loyal community and foster meaningful connections.
• Identify and nurture relationships with influencers, brand advocates, and potential collaborators.
• Collaborate with the content team to develop and schedule posts across platforms.
• Ensure all content aligns with brand voice, values, and objectives.
• Create and curate visually appealing content, including graphics, photos, and videos.
• Develop and execute social media campaigns that align with overall marketing goals.
• Track, analyze, and report on social media performance metrics (e.g., engagement, reach, and follower growth).
• Stay informed about industry trends, platform updates, and emerging tools to refine strategies.
• Proactively identify and address potential PR issues or negative feedback.

Requirements

• Strong understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter).
• Exceptional written and verbal communication skills.
• Proficiency in social media management tools (e.g., SEMrush Hootsuite, Sprout Social, or Buffer).
• Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a knack for identifying trends and producing engaging content.
• Strong organizational skills and attention to detail.

Preferred

• Experience in community management or customer service.
• Knowledge of SEO principles and content marketing strategies.
• Familiarity with social media advertising and paid campaigns.