Responsibilities

• Uses strategic “Segment-of-One” by proactively search for potential casino guests and qualified high-value players across various social media channels (Instagram, Facebook, TikTok, X, reddit, forums, etc.).
• Creates targeted outreach strategies tailored to each platform and demographic segment.
• Initiates conversations and establish rapport with prospective players through direct messages, comments, and community engagement.
• Develops and manages a robust pipeline of new player leads.
• Build a marketing approach to track activity and preferences of each premium guest, and then tailors offers and incentives that appeal directly to the interests of individuals.
• Meets or exceeds predetermined goals and measurable objectives established by the enterprise.
• Complies with and upholds enterprise expectations including policies, procedures, industry regulations, and department guidelines.

Requirements

• Bachelor’s Degree in Hospitality, Marketing or related field required.
• Minimum two (2) years of experience in Gaming, Casino Marketing, Sales, or Player Development required.
• Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements indicated above.
• Must have experience with qualitative and quantitative research and the ability to synthesize and analyze data to draw conclusions and identify trends.
• Familiarity with CRM tools, database management, and basic digital analytics.
• Goal-oriented with a “hunter” mindset and the ability to work independently.
• Strong knowledge of social media platforms, best practices, and lead generation techniques.
• Proven success in sales, hospitality, player development, or related field.
• Must possess excellent oral and written communication skills; strong client interface and presentations skills are mandatory.
• Advanced proficiency in Microsoft Suite including but not limited to: Outlook, Word, Excel and Power Point.
• Presentation skills necessary to effectively communicate and to update, persuade and facilitate discussions will all levels of management.