Responsibilities

• Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms
• Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences
• Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively
• Manage day-to-day posting, scheduling, and engagement across all resort social channels
• Write engaging captions that reflect brand voice while encouraging interaction and conversion
• Monitor comments, messages, and trends to maintain a strong and responsive brand presence
• Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
• Maintain consistency across multiple brands while highlighting each property’s unique personality
• Support on-site marketing visuals and signage as needed
• Execute social components of marketing campaigns developed by the Digital Marketing Strategist

Requirements

• Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred but not required
• 1–2 years of social media or digital marketing experience, internships or freelance work preferred
• Strong written communication skills with solid grammar and attention to detail
• Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and content trends
• Ability to assist with content creation, scheduling, and day-to-day account management
• Comfortable using tools such as Canva and basic photo/video editing software (Adobe tools a plus, but not required)
• Organized with the ability to manage multiple tasks and meet deadlines
• Willingness to learn, take feedback, and grow within the role
• Basic understanding of social media analytics (engagement, reach, etc.)

Preferred

• Strong video-first mindset with hands-on filming and editing experience
• Comfortable being on-property and capturing real-time content
• Deep understanding of social media platforms, especially Instagram and TikTok
• Creative, organized, and able to manage multiple brands and deadlines
• Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred
• Collaborative team player who thrives in a fast-paced, seasonal environment

Benefits

• Years of Service Getaway (receive a company paid vacation after a year of service)
• 401k with 4% company match
• Health, dental, and vision insurance for $29 per week
• Paid Time Off
• Sick Time
• Maternity/Paternity Leave
• Professional Growth Opportunities
• Tuition Reimbursement
• Employee Discounts
• Paid Time Off