Responsibilities

• Transform static luxury interior photography into video that resonates
• Adding AI-generated people to help audiences picture themselves in the space, golden-hour light streams, and other aesthetic AI treatments that elevate every listing
• Develop social media content plans that are consistent with IMG's brand identity and luxury positioning across all platforms
• Create and manage a high volume of daily social media posts, writing captions, editing content, and maintaining a publishing cadence across Instagram, TikTok, Pinterest, Facebook, and LinkedIn
• Bring IMG's properties to life through luxury storytelling, crafting narrative content that reflects the brand's design standard and market positioning
• Drive customer engagement through proactive communication to social mdia followers/audience
• Plan and promote social media campaigns from concept through execution
• Recommend adjustments to IMG's social media marketing strategy based on performance and platform trends, for optimal results
• Stay current on best practices, emerging platform features, and new AI content tools, bringing fresh techniques back into IMG's content pipeline
• Perform other duties as needed to support the PR & Marketing team

Requirements

• Bachelor's degree in journalism, communications, marketing, or a related field preferred.
• Working knowledge of Higgsfield AI (or comparable AI video/image generation tools), and comfort prompting AI assistants such as ChatGPT and Claude to accelerate content production.
• Proficiency in Canva and CapCut for fast-turnaround content creation and editing.
• Social media experience, including planning and managing content, in a corporate or agency setting.
• Must be able to operate a gimbal to film properties and events.
• Excellent written and verbal communication skills, with a thorough understanding of social media management and strategy.
• Strong multi-tasking and time-management skills, with the ability to prioritize a high-volume workload.
• Ability to work in a fast-paced, high-pressure environment without sacrificing brand standard.
• Quick, efficient editing skills to support daily publishing demands.
• Strong creative vision and an eye for luxury aesthetic and detail.

Preferred

• Experience with analytical tools such as Google Analytics, Buffer Pro, and Facebook Insights to monitor and evaluate social media performance.
• Experience preparing monthly social media performance reports.
• Experience with additional analytics software.
• Working knowledge of Adobe Premiere Pro and After Effects.
• Experience with ElevenLabs or comparable AI voice/audio tools.