Responsibilities

• Plan, create, and schedule daily content for Instagram, TikTok, and LinkedIn
• Translate technical concepts (e.g., low-carbon concrete, masonry, decarbonization) into clear, engaging content
• Produce short-form video (TikTok/Reels) and simple graphics aligned with brand guidelines
• Maintain a consistent posting cadence and professional tone across platforms
• Monitor engagement (comments, messages) and respond or flag as needed
• Identify relevant trends in construction, climate tech, and sustainability content
• Collaborate closely with the Chief Development Officer and VP Sales and partner (co-marketing) companies on messaging, announcements, and campaigns
• Track basic performance metrics (reach, engagement) and suggest improvements

Requirements

• Demonstrated experience managing Instagram (photos and Reels), TikTok, and LinkedIn accounts
• Strong content creation skills (especially short-form video and caption writing)
• Ability to distill technical or industrial topics into accessible content
• Familiarity with social media trends and platform algorithms
• Highly organized and able to work independently within a limited weekly schedule
• Basic video editing skills (CapCut, Adobe, or similar)
• Willingness to travel to Danielson CT and around the New England region to visit job sites.

Preferred

• Interest or experience in climate tech, construction, materials, or sustainability
• Familiarity with concrete, masonry, or building materials industries