Responsibilities

• Develop and execute social media strategies aligned with client business goals, brand positioning, and audience insights.
• Serve as the primary point of contact for social media on assigned accounts.
• Lead client meetings related to social strategy, performance reporting, and campaign planning.
• Translate client goals into clear content plans, advertising strategy, and engagement approach.
• Proactively identify opportunities for growth, optimization, and creative evolution.
• Oversee and execute content creation across platforms including Instagram, Facebook, LinkedIn, and emerging channels.
• Capture on-site content when necessary, ensuring authenticity and strategic alignment.
• Develop and manage content calendars in collaboration with internal team members.
• Ensure all content reflects client voice, brand standards, and marketing objectives.
• Contribute to campaign development across organic and paid efforts.
• Manage paid social campaigns including targeting, budget allocation, and performance optimization.
• Monitor analytics and provide actionable insights to improve engagement, reach, and conversions.
• Stay current on platform updates, algorithm changes, and industry best practices.
• Provide clear reporting and recommendations during client reviews.
• Manage multiple accounts with strong prioritization and time management.
• Navigate shifting priorities with confidence and professionalism.
• Maintain accuracy, attention to detail, and consistent follow-through.
• Collaborate cross-functionally with marketing, PR, and video teams to execute integrated initiatives.

Requirements

• 2–3 years of hands-on social media management experience, preferably in an agency or multi-account environment.
• Bachelor's degree in public relations, marketing, communications, or a related field.
• Demonstrated ability to manage multiple clients independently.
• Strong understanding of platform strategy, performance metrics, and paid advertising tools.
• Exceptional organization, follow-through, and attention to detail.
• Strong written and verbal communication skills.
• Confidence in presenting to clients and offering strategic recommendations.
• Proficiency in Canva and familiarity with scheduling/analytics tools (Brandwatch experience is a plus).

Benefits

• Hybrid work flexibility.
• 16 paid holidays annually.
• Unlimited PTO.
• Full health benefits.
• 401(k) with up to 3% company match.