Responsibilities

• Channel Strategy & Performance
• Own end-to-end strategy for Paid Social across our product categories (Sock, Footwear, Intimates, and T’s).
• Execute daily, tactical platform optimizations. You will actively manage campaigns/ad sets, pacing, and budget allocations to ensure we never miss a beat on performance.
• Identify opportunities for incremental growth across campaigns.
• Continuously test audiences, bidding strategies, creative formats, landing pages, and campaign structures.
• Partner closely with the Search Manager and Offline team on overarching channel strategy, pacing, and performance.
• Data Validation & Incrementality
• Demonstrate a strong data propensity, cross-referencing platform-reported metrics with internal data to validate incrementality and aggressively scale what works.
• Identify discrepancies and/or trends between platform reporting and internal data and proactively adjust strategy.
• Partner with Analytics to evaluate incrementally and pressure-test performance.

Requirements

• 4-7+ years of experience in performance marketing and media buying, specifically managing Paid Social budgets of $30mm+
• Proven track record of managing and scaling sizable monthly budgets in alignment with CPA and ROAS targets

Preferred

• Experience with feed management, especially Feedonomics is a plus

Benefits

• We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
• We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
• We value fun. This is why we host office lunches, offsite team outings and company retreats.
• We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
• We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
• We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
• We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
• We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.