Responsibilities

• The Aveeno Social Marketing Activation Lead (SMAL) is responsible for translating the brand strategy across owned channels and creator partnerships, driving engagement, relevance, and business impact through best-in-class social content and activation plans.
• This role leads Aveeno's organic social strategy and execution across the portfolio while owning influencer strategy and campaign management for the Face business. Working closely with the Influencer ABM, the SMAL develops integrated social and creator programs that support product launches, retailer priorities, tentpole campaigns, and cultural moments.
• Organic Social Strategy & Execution - Total Brand
• - Serve as daily point of content with organic social agency.
• - Design, develop, implement, and coordinate organic social strategies, campaigns, and content that effectively communicate the brand strategy and achieve priority business objectives across priority platforms.
• - Lead editorial planning and content calendar development across social platforms, ensuring alignment with brand priorities, product launches, retailer activations, and cultural moments.
• - Monitor emerging social media trends, platforms, and consumer behaviors to identify opportunities to strengthen brand relevance, engagement, and thought leadership within sensitive skincare.
• - Develop and optimize multimedia content, including video, creator-led assets, platform-native content, and community-driven storytelling to maximize engagement and business impact across Retail, PR and Paid.
• - Manage community engagement and proactive engagement and ensure consistent brand voice and consumer experience across owned social channels.
• - Support onboarding for potential future social and community building platforms.

Benefits

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region