Responsibilities

• Build and Execute B2B Social Strategy for Netflix Ads
• Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging, and other emerging channels relevant to advertisers, agencies, and industry stakeholders).
• Translate Ads Marketing narratives - product positioning, research insights, case studies, event moments, and thought leadership—into audience-first content frameworks tailored to media buyers, CMOs, planners, and industry influencers.
• Design and run always-on and campaign-based social programs that support Ads go-to-market efforts, includingProduct and format launches, Research and insights releases, Industry event tentpoles (e.g., upfronts, key conferences, trade events), Client success stories and case studies
• Stay ahead of B2B social trends, platform changes, and professional community behaviors to ensure Netflix Ads remains differentiated and relevant in the social landscape.
• Use experimentation and testing to refine content formats, posting strategies, and narrative angles - balancing data-driven decisions with a willingness to take smart creative risks.
• Embedded Partnership with Ads Marketing & Cross-Functional Alignment
• Serve as the primary Social partner for Ads Marketing, ensuring Ads business priorities, positioning, and product narratives are reflected in platform strategies and channel roadmaps.
• Align with Ads Marketing (global and regional) on go-to-market plans, messaging hierarchies, and campaign timelines.
• Work closely with XF partners including Comms and Brand to amplify relevant announcements, media stories, and industry comms connected to Netflix Ads.

Requirements

• 7+ years in social media management, B2B/content marketing, or digital communications, ideally within media, advertising, technology, or publishing organizations.
• Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where advertisers, agencies, and industry stakeholders are highly active.
• Proven experience building and executing multi-channel social strategies that support brand and product narratives, ideally in a B2B or enterprise context.
• Demonstrated success partnering with marketing, sales, product, research, and communications teams to bring cohesive narratives to market.
• Excellent written and verbal communication skills, with sharp editorial judgment and the ability to distill complex product or research stories into clear, compelling, audience-first content.
• Experience working on broad, multi-platform brand campaigns, including long-term (e.g., 6–12 month) programs and fast-turn initiatives.
• Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimize content and programming—while remaining open to bold creative bets.
• Highly organized and detail-oriented, with the ability to manage several projects concurrently in a fast-paced, ever-changing environment, and adhere to evolving deadlines.
• Demonstrated ability to build strong relationships and work across many internal cross-functional teams, locally and globally.
• High tolerance for change and a capacity to accomplish significant work in a dynamic, high-performance culture.

Benefits

• Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits.
• We also offer paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.