Responsibilities

• Collect, analyze, and interpret complex data sets from multiple sources and social platforms using Brandwatch and Sprinklr.
• Analyze data to identify trends, sentiment, and emerging topics and their business impact.
• Implement social listening strategies with defined KPIs and benchmarks.
• Develop and present custom reports and visualizations for stakeholders.
• Maintain up-to-date expertise on social platforms, APIs, data limitations, and trends.
• Prepare data-driven reports on social media trends and user behavior for strategy development.
• Use social data insights to inform content strategies aligned with audience and brand objectives.
• Collaborate with clients to align data analysis with business goals.
• Translate findings into actionable insights for technical and non-technical audiences.
• Provide recommendations to optimize social media and marketing campaigns; explore AI tools to enhance processes.

Requirements

• Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, or related field.
• 5+ years as a data analyst with a focus on social network analysis or marketing analytics.
• Strong understanding of analytical techniques, methodologies, and tools for social listening and business impact.
• Expertise using Brandwatch or Sprinklr.
• Expertise in Sheets/Excel.
• Expertise in writing Boolean queries.
• Strong understanding of social media platforms and digital marketing.
• Excellent analytical, problem-solving, and communication skills.

Preferred

• Experience in a client-facing role.
• Familiarity with BI tools (LookerStudio, Tableau, or Microsoft Power BI).
• Familiarity with tools such as Tubular, Talkwalker, Meltwater, Sprout Social.
• Project management skills.
• Experience with AI and machine learning technologies/methodologies.
• Proficiency in data analysis tools (SQL, R, Python) and related methodologies.
• Experience with owned and operated (O&O) reporting across brand channels, analyzing performance metrics to optimize content.

Benefits

• We offer comprehensive benefits, including 100% employer-paid medical, dental, and vision coverage for employees and their dependents; unlimited PTO plus paid company holidays; fully remote work; and a safe harbor 401(k) plan with a 3% employer contribution.