Social Lead

New York City, NY (On-site)

$120K/yr – $150K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own and scale social growth across paid and organic channels, balancing creator-led content, rapid testing, and brand-aligned storytelling for a high-growth tech product.

  • Growth Ownership: Own paid social campaigns, creative testing, and CAC optimization.
  • Creator & Content: Manage briefing of creators and end-to-end content lifecycle from idea to publish.
  • Channel & Brand: Lead organic social across TikTok, Instagram, and YouTube while maintaining a consistent voice and visuals.

Job Description

Responsibilities

  • Developing and scaling paid social campaigns focused on performance and growth
  • Identifying, managing and briefing content creators to produce high-performing creative
  • Running continuous A/B testing to improve conversion, customer acquisition cost (CAC) and overall campaign performance
  • Managing organic social channels across platforms such as TikTok, Instagram and YouTube
  • Planning, sourcing, creating and publishing engaging content that aligns with the brand
  • Staying ahead of platform trends, algorithm changes and emerging content formats
  • Monitoring channel performance, analysing results and using insights to optimise future campaigns
  • Maintaining a consistent brand voice, visual identity and content style
  • Leading creative campaigns around product launches, announcements and growth initiatives

Preferred

  • Genuine interest in technology, fintech or Web3 is highly advantageous

Benefits

  • Join an exceptionally well-funded, high-growth technology company
  • Work alongside an experienced team from leading consumer and crypto businesses
  • Significant ownership and autonomy from day one
  • Opportunity to shape the social presence of a rapidly scaling consumer product
  • Based full-time in a modern office in SoHo, New York
MLabs logo

MLabs

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Median Tenure
0.7 years
Marketing Roles Posted (Last 30 Days)
5