Responsibilities

• Manage day-to-day posting, scheduling, and community engagement (comments, DMs, tags)
• Manage an editorial calendar that aligns with Tapstitch’s brand moments, campaigns, product launches, and content series
• Support content creation and design social creative using templates, brand-approved graphics, and imagery in Canva, Figma, or a similar tool.
• Utilize editing tools to create content from scratch: short form videos, Stories, etc.
• Support in writing captions, hooks, and on-screen copy aligned with Tapstitch's voice.
• Support and be on-site for photo and video shoots (3–4x per month).
• Support in development and implementation of social growth plans to increase key social metrics and support the scaling of our evergreen content and both awareness and revenue-driving initiatives.
• Assist in planning, launching, and managing new channels (Substack, IG subscriptions, Close Friends, community spaces, emerging platforms).
• Act as the voice and ears of Tapstitch across Instagram, TikTok, YouTube, and emerging platforms.
• Actively manage and engage with audiences through comments, DMs, and brand mentions.

Requirements

• 2–5 years of experience in social media, content, community management.
• Trend + Social Media Savvy: Deep understanding of platforms, algorithms, and content strategies that drive engagement and revenue; always ahead of social trends and quick to iterate
• Project Management: Ability to manage multiple projects and priorities simultaneously
• Creative Expertise: Strong creative instincts with the ability to translate ideas into compelling, original content
• Technical Mastery: Proficiency in editing tools and social platforms for content creation (CapCut, Canva, Edits, etc.)
• Copywriting & Voice: Ability to support copywriting with a wit and a knack for wordplay, able to craft platform-native copy that is both on-brand and thumb-stopping
• Growth Mindset: Focused on driving engagement, revenue, and brand loyalty
• Attention to Detail + Taste: Delivers polished, on-brand content and brings strong creative taste and point of view. You know what feels cool, what feels forced, and what actually belongs on each platform
• Speed and Efficiency: Thrives in high-volume content environments
• Collaboration: Strong communication and cross-functional partnership skills

Preferred

• Bonus: Comfortable in front of the camera, operating as a face of the brand as needed.

Benefits

• Work directly on a fast-growing brand with real creative ownership
• Opportunity to learn and grow quickly within social, content, marketing
• Competitive compensation
• Mostly in-person work setup with team HQ in Brooklyn, NY
• Medical, dental, and vision insurance
• Exposure to top creators, brands, and emerging fashion businesses