Responsibilities

• Proactive Sourcing & Vetting: Go beyond standard lists to strategically source and vet creators who align perfectly with Ruggable’s aesthetic and campaign goals.
• Own the full lifecycle of influencer relationships—from initial outreach and negotiation to briefing and long-term relationship building.
• Integrated Planning: Proactively identify opportunities to leverage influencers to strengthen broader marketing plans.
• Briefing & Creative Direction: Translate marketing goals into clear, inspiring briefs for creators and manage the feedback loop to ensure content feels authentic.
• Gifting Strategy & Execution: Develop and own the gifting strategy for influencer partnerships (inbound, LTK, etc.), including target creator selection, product coordination, outreach sequencing, and post-delivery follow-up to maximize authentic unboxings and long-term value.
• Manage gifting budgets, track ROAS and sentiment, and optimize the gifting calendar to align with product launches and seasonal campaigns.
• Trend Spotting & Listening: Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activity.
• Data-Led Briefing: Translate listening findings into actionable opportunities and turn them into concrete briefs for the social team or influencer partners.
• Performance Feedback: Consistently review performance data to inform who we hire, what we post, and how we adjust our strategy in real-time.
• Mentor the Social Coordinator: Act as a daily coach, helping prioritize workload, leverage social listening tools, and guide professional development.
• Operational Execution: Ensure the team runs smoothly within established processes; manage day-to-day flow of assets, approvals, and timelines in collaboration with an agency partner.
• Cross-Functional Alignment: Serve as a key operational link between Social and Production/Creative partners.
• IPP Sourcing & Brand Partnership Support: Assist with IPP sourcing and brand partnership vetting and development.
• Brand Vetting & Evaluation: Assess prospective partners against IPP criteria including brand fit and audience overlap.
• Pipeline Development: Maintain and evolve a pipeline of prospective brand partners that meet IPP standards.
• Cross-Functional Collaboration: Work with Production, Creative, and Partnerships teams to align on IPP needs and ensure seamless sourcing-to-execution.

Requirements

• 7-9 years of experience in social media marketing or influencer management, preferably within the home decor, lifestyle, or DTC space.
• Experience with influencer management platforms (e.g., GRIN, Archive, CreatorIQ).
• Mentorship Experience: experience guiding junior team members, interns, and freelancers.
• Aesthetic Intelligence: strong eye for interior design and visual storytelling.
• Project Management: ability to manage complex timelines and approval flows in a fast-paced environment.

Preferred

• Experience in high-growth DTC or consumer product brands.
• Social Listening Fluency: Talkwalker, Brandwatch, Sprout Social

Benefits

• competitive compensation and benefits packages.