Responsibilities

• Lead the development of social-first creative strategies that build awareness, fandom, and engagement across entertainment programming and brand channels.
• Translate programming priorities into platform-native video concepts, social content series, and fan engagement moments.
• Concept and pitch original social content ideas, social formats, and content executions.
• Identify trends, formats, and real time opportunities to inform content direction.
• Balance always-on content, trend driven moments and campaign video support.
• Maintain a high creative bar for video editing quality.
• Collaborate on the end-to-end creation of social video content from concept through post-production and publishing.
• Ensure content is tailored to platform specific formats, behaviors and best practices (TikTok, Reels, Shorts)
• Concept and oversee talent-driven social video content, ensuring alignment with programming tone, audience expectations, and platform best practices.
• Maintain a consistent brand voice and storytelling approach while adapting messaging to platform-specific formats and audience behaviors.
• Partner with social strategy team to monitor video performance and engagement trends to inform future content.
• Identify high-performing formats, editing styles, and storytelling approaches at scale.
• Continuously optimize content based on platform insights and audience behavior.
• Review and approve social assets and post copy prior to publishing to ensure accuracy, cultural relevance, and brand alignment.
• Maintain a flexible schedule, including occasional nights and weekends during major launches or cultural events.

Requirements

• 5–7 years of experience in brand marketing, social media strategy, or creative content development, ideally within entertainment, media, sports or agency environments.
• Demonstrated experience developing social-first creative and culturally relevant content.
• Proven ability to concept and execute talent-driven social content in collaboration with production and marketing teams.
• Strong understanding of how content performs across TikTok, Instagram, YouTube Shorts, X, and emerging platforms.
• Creative instincts with the ability to translate entertainment programming into engaging social-first content.
• A refined point of view on video editing including pacing, structure and storytelling.
• Deep interest in entertainment culture, fandom communities, and emerging creators.
• Expertise in Adobe Creative Suite including Premiere Pro and Photoshop.
• Experience using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, or Asana.
• Strong collaboration skills with the ability to work across multiple stakeholders in fast-paced campaign environments.

Preferred

• Experience working on entertainment brands, sports, streaming platforms, or media companies
• Familiarity with talent management workflows and on-set production processes
• Experience developing social-first video content or creative campaigns
• Background in social creative development or digital storytelling
• Comfort working within large, matrixed organizations