Responsibilities

• Lead the development of integrated social strategies that support broader brand and campaign objectives across organic and paid channels.
• Translate cultural insights, audience behaviors, and platform trends into actionable social programs.
• Guide cross-channel planning across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
• Ensure social strategy is integrated into campaign development, experiential activations, influencer programs, and PR moments.
• Partner with paid media teams to align organic and paid social approaches.
• Serve as a senior strategic advisor to clients on social media opportunities, platform evolution, and cultural trends.
• Lead key client conversations related to social strategy, performance insights, and innovation.
• Present social recommendations and strategic POVs clearly and confidently to senior client stakeholders.
• Ensure social outputs maintain brand voice, tone, and strategic alignment.
• Work closely with creative, PR, influencer, experiential, and media teams to ensure social thinking informs all brand touchpoints.

Requirements

• 8–12+ years of experience in social media strategy, preferably within an agency environment.
• Proven experience developing integrated social strategies across organic and paid channels.
• Experience collaborating with creative, PR, influencer, and experiential teams on integrated campaigns.
• Demonstrated leadership experience managing and mentoring social teams.
• Deep understanding of organic and paid social ecosystems.
• Expertise across major platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms.
• Strong presentation and storytelling skills with the ability to translate insights into compelling narratives.
• Strong cultural curiosity and passion for evolving digital behaviors.
• Ability to synthesize analytics and performance data into strategic recommendations.