Responsibilities

• Responsible for curating and producing content and maintaining all social media platforms for Hard Rock Cafe Orlando and Hard Rock Live Orlando, including Facebook, Instagram, TikTok, X (Twitter), YouTube, LinkedIn, Threads, and emerging platforms.
• Help lead the Social Sharing expectations for the brand; improving content quality and cadence while reducing promotional costs through stronger organic performance.
• Responsible for Social Growth and Social Engagement goals for the properties; improve consumer engagement via content, cadence, and community management to increase organic reach and lower paid media costs.
• Manage and update Hard Rock Cafe Orlando and Hard Rock Live Orlando web pages/event listings to ensure content, menus, calendars, and ticketing details are accurate and current.
• Partner with Marketing & Promotions Manager to regularly create and deploy effective Electronic Direct Mail campaigns to Hard Rock Cafe Orlando and Hard Rock Live Orlando databases (Ticketmaster Engage, Hive. Co, Acoustic, OpenTable, etc.).
• Partner with Marketing & Promotions Manager to update web content and ensure alignment with global brand standards and voice.
• Assist with the planning, development, and implementation of social media strategies, editorial calendars, and tactical plans, ensuring all messages and content are relevant to target audiences, on-brand, and timely for show on-sales, announce moments, and key cafe promotions.
• Manage and collaborate with social media creators/influencers to garner user generated content for sharing on platforms.
• Own community engagement across channels and in person; respond to comments, DMs, questions, and reviews with brand-appropriate tone and escalation protocols.
• Provide onsite presence for concerts, events, promotions and appearances for content capture (photo, video, vertical short-form) and live social engagement (IG Stories, Reels, TikTok, live-tweeting, etc.).
• Partner with Marketing & Promotions Manager to align content with business priorities, ticketing goals, show timelines, sales drivers, and fan communications.
• Execute approved copy and creative campaign assets to drive earned media exposure, ticket sales, event awareness, and cafe visitation.
• Stay current on trends, technologies, and creative best practices across social, mobile, and online review sites.
• Partner with Marketing & Promotions Manager to produce and implement social campaigns, including day-to-day posting, community management, content capture, editing, and QA.
• Measure and report on performance of all social and mobile activities; identify trends and insights, then optimize based on findings.
• Maintain a consistent system of measurement and evaluation of social and mobile program success, leveraging platforms such as Meta Business Suite and Emplifi (or similar).
• Extend marketing initiatives and editorial content into relevant external publications and communities (forums, news sites, blogs) for SEO value and brand presence.
• Work closely with internal departments to resolve customer and crisis-service issues in digital spaces; follow escalation and response protocols.
• Monitor online reviews in conjunction with Hard Rock Cafe Orlando and Hard Rock Live Operations Teams on sites such as TripAdvisor, Yelp, Google Business Profile, and OTAs; coordinate responses and improvements with Operations.
• Support other key marketing efforts as needed across both properties.