Responsibilities

• Lead the digital presence and creative output from the ground up, helping bring a new sports experience to market and scale its audience over time.
• Own and drive the full social and digital ecosystem, from strategy through execution
• Lead creative direction across platforms, translating brand guidelines into content that actually connects with fans
• Build and manage content calendars tied to key moments, launches, and cultural opportunities
• Launch and scale channels from zero, with a focus on audience growth, engagement, and ticket sales
• Analyze performance across platforms and adjust quickly based on what’s working
• Lead major campaign rollouts from concept through execution, ensuring consistency and quality
• Direct and elevate creative output from designers, editors, and external partners
• Partner on influencer and creator strategies that feel authentic to the brand and audience
• Stay on top of platform shifts, trends, and fan behavior, and bring forward ideas proactively

Requirements

• Experience leading social and creative for sports, entertainment, or fandom-driven brands
• A strong point of view on what actually resonates with fans and drives action
• Ability to operate both strategically and hands-on, from big ideas to daily execution
• Comfortable building from scratch and working in an evolving, fast-moving environment
• Strong collaborator who can build trust quickly with clients and partners
• Someone who takes ownership and moves without waiting to be told

Benefits

• We offer a competitive base salary and a range of benefits and perks:
• Salary: $120,000 per year
• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.