Responsibilities

• Social Strategy & Creative Direction
• Work closely with cross-functional teams to shape a clear, bold vision for how social media can make our B2B campaigns more relatable, engaging, and impactful.
• Lead the ideation and execution of social-first campaigns, turning complex industry topics into easily digestible, highly shareable formats.
• Champion a "creator mindset" - balancing high-production value with authentic, lo-fi, native social content.
• Cross-Functional & Client Leadership
• Bridge the gap between strategy, creative, and delivery teams, ensuring that strategic insights are executed flawlessly in the social space.
• Work directly with clients to challenge their assumptions about B2B social media and inspire them to take calculated creative risks.
• Turn complex B2B offerings into simple, platform-native ideas that fit each brand and brief.
• Content Creation & Innovation
• Design and create for a wide spectrum of social modalities: short-form video (Reels/Shorts), high-impact LinkedIn carousels, meme culture, and interactive polls.

Requirements

• 5+ years of experience in social media strategy, content creation, or digital creative direction
• A creator at heart with a love for great internet culture
• Passionate about storytelling and proving that B2B marketing can be just as emotional, entertaining, and engaging as consumer marketing
• Deeply familiar with social platforms (especially LinkedIn), understanding the unique nuances, behaviors, and content formats that win on each
• Experienced with modern creation tools (e.g., Premiere, Canva) and comfortable getting hands-on with designing native content
• A compelling communicator —able to guide clients, present bold ideas with clarity, and back up your creative ambition with social insights and data