Responsibilities

• Write clear, concise, clever, and creative social post copy that brings the brand’s voice and tone to life
• Merge socially native tone with brand voice tone and find the balance between the two
• Pitch engaging social content ideas for campaigns, reactive trends, and evergreen content
• Tailor copy to different social platforms and screens of all shapes and sizes
• Adapt socially native copy in a way that’s mindful of the tone of various games and IP
• Evaluate and shape ideas based on brand voice and tone, strategy, production feasibility, and the game you are working on
• Partner with art/visual oriented creative teammates to ensure all content is on voice, on brand, and as compelling as possible
• Sell your ideas through internally and externally through well thought out concept slides
• Collaborate with creative and strategy team members to bring ideas to life with oversight from creative leads
• Stay up to date on social best practices, social trends, and gaming culture

Requirements

• 1-2+ years of experience copywriting at an advertising, marketing, or entertainment agency/brand OR copywriting in a community manager or social media manager role
• In-depth knowledge of a variety of social media platforms, particularly X/Twitter, Instagram, and TikTok
• Ability to speak fluent internet, yet also have a firm grasp on classic rules of grammar and syntax
• A strong understanding of the goal, audience, and message of a campaign and the ability to create nuanced copy to suit
• General knowledge of gaming culture and fandoms; being a gaming enthusiast is a HUGE plus
• A strong sense of humor and the ability to apply it in a way that makes sense for a brand
• An ability to participate in social trends as a brand in a way that isn’t ‘cringe’ or ‘fellow kids’
• Exceptional written and communication skills with an ability to translate your great ideas into pitch slides
• A strong sense of proactivity and accountability
• Proven time management and organizational skills