Own and drive platform-native social creative across multiple channels, turning data-informed insights into iterative copy and formats while mentoring peers and integrating AI tools into a human, brand-consistent voice.

• Actively participate in group discussions and creative meetings.
• Write platform-native content for Instagram, TikTok, Facebook, X/Twitter, LinkedIn, YouTube Shorts, Threads and emerging channels — understanding the distinct voice, format and constraints of each.
• Concept and write across formats: captions, short-form video scripts, reels, carousels, stories, ad copy and campaign-level social activations.
• Collaborate with art directors, designers and content producers to bring ideas to life across visual and written formats.
• Use performance data and engagement insights to inform and iterate on copy strategies.
• Stay current on platform algorithm changes, emerging formats and cultural trends — and bring that knowledge to the work.
• Work with outside resources including production companies, talent and audio production as needed.
• Help create, organize and present effective creative presentations.
• Mentor and guide associate copywriters when the opportunity arises.
• Demonstrate fluency with AI tools as part of a modern creative workflow, while keeping the thinking sharp and the voice human.