Responsibilities

• Concept, capture, and edit social-first content including short-form original videos, trending formats, campaign storytelling, BTS, in-office footage, reactive content, and event coverage - to be used across all of IPSY social channels.
• Serve as in-house beauty content creator when needed, producing compelling, trend-forward content that authentically connects with IPSY's beauty audience.
• Lead the planning of and attend social shoots, working alongside the Production team to gather footage optimized for organic social
• Translate creative ideas into scroll-stopping content tailored to each platform.
• Develop and manage creative briefs for campaign-specific social assets used across IPSY channels.
• Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform-optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving social and beauty landscape, identifying high-impact trends and testing opportunities.
• Collaborate cross-functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
• Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.

Requirements

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
• Proven track record directly managing or growing a brand's social presence.
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind and in front of the camera when needed.
• Deep understanding of social platforms, trends, and audience engagement strategies.
• Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
• Experience collaborating cross-functionally with creative, production, and brand teams.
• Highly organized, detail-oriented, and comfortable thriving in a fast-paced environment, with evolving priorities.
• Must be based in Los Angeles, CA.

Preferred

• A creator’s mindset paired with strategic intuition.
• Someone who has a deep understanding of how to make content perform, and the instinct to act on it.
• Passion for beauty, lifestyle, or wellness, and eye for storytelling.
• A team player who brings creative energy and a positive attitude.
• A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
• An authentic communicator who enjoys engaging with communities online.
• Someone who lives and breathes internet culture and social media.

Benefits

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility (hybrid)
• Free IPSY Extra subscription
• Learning & development programs