Responsibilities

• Help define and evolve Cleobella’s social content strategy in alignment with brand positioning and business goals
• Bring fresh ideas rooted in culture, fashion, lifestyle, and community — always spun through a Cleobella lens
• Stay ahead of platform shifts and trends, translating them into content that feels authentic (never forced)
• Create and produce daily photo and video content for Instagram, Facebook, TikTok, Pinterest, and other emerging platforms
• Capture behind-the-scenes moments at HQ, photoshoots, fittings, events, and everyday brand life
• Act as lead content capture at events — managing shot lists, building rapport, and documenting moments naturally
• Edit content quickly and thoughtfully for social-first storytelling
• Partner with marketing leadership and team on monthly content calendars and planning
• Support community engagement across organic social — responding, connecting, and nurturing relationships
• Be a visible brand ambassador who understands our customer and speaks to her with care and intention
• Collaborate with creative, ecomm, merch, product, and design to support launches, campaigns, and storytelling needs
• Assist on photoshoots and brand activations as needed