Responsibilities

• Develop and manage content strategies, themes, and storytelling frameworks that align with business objectives and brand priorities.
• Build and maintain a cross-channel content calendar for social media, campaigns, and affiliate initiatives.
• Monitor and report on social media performance, identifying opportunities to optimize engagement and audience growth.
• Write, edit, and optimize content to ensure clarity, consistency, accuracy, and alignment with the brand voice.
• Translate complex wellness and product information into engaging, educational content that supports the customer journey.
• Collaborate closely with the Editorial Director and Editorial Creative Director to execute content across campaigns, product launches, promotions, events, and affiliate initiatives.
• Create and adapt content for social media, email, and other brand communications.
• Manage content publishing and support editorial workflows, ensuring projects are organized, accurate, and delivered on schedule.
• Partner with creative, marketing, and cross-functional teams to ensure content aligns with campaign objectives and delivers a cohesive brand experience.
• Support the development of affiliate campaign playbooks, including messaging, assets, timelines, and participation guidelines.