Responsibilities

• Day-to-day execution of Geotrek’s organic social presence (Instagram primary, TikTok, YouTube Shorts)
• Shoot, edit, and publish Reels, Stories, and feed content — phone-native content and polished edits both
• Maintain brand voice and visual consistency across all platforms
• Monitor comments, DMs, and community engagement — respond and build relationships
• Track performance and flag what’s working; bring ideas for what to test next
• Support content production alongside the video/photo team — shot lists, logistics, on-site direction
• Write short-form copy: captions, email snippets, event materials, social scripts
• Contribute to the 6 content pillars: The Build, Behind the Build, The Decision, Life in the Van, Owner Stories, Community
• Help organize and tag assets in our DAM
• Own logistics for Geotrek’s trade show and expo presence — up to 15 shows annually across the country, potentially more.

Requirements

• 2-4 years of experience in social media, content creation, or marketing — outdoor, lifestyle, or DTC brand experience is a strong plus
• Comfortable behind a camera — phone content and DSLR/mirrorless both
• Strong eye for aesthetics and a genuine sense of what performs on social vs. what just looks good on a mood board.
• Basic video editing skills (CapCut, Premiere, or similar) — you don’t need to be a filmmaker, but you should be able to put together a Reel.
• Organized and detail-oriented — you’re the kind of person who makes a packing list for a weekend camping trip.
• You’ve been to an expo, a trailhead, or a campsite recently and it felt like home.
• Comfortable traveling to events — some weekends required.
• Boulder-based or willing to relocate

Preferred

• Experience with van life, overlanding, biking, skiing, climbing, or outdoor lifestyle communities
• You’ve built or grown a brand account from scratch
• Familiarity with HubSpot or a CRM for lead capture at events
• Canva power user or basic graphic design chops

Benefits

• A seat at the table as we build the Geotrek brand from the inside out
• Real ownership over channels and events — not busywork
• A team that actually adventures — you will go to cool places for work
• Competitive salary, health benefits, and a culture that takes the weekend seriously