Social Content Creator

Fort Worth, TX (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end short-form video strategy and on-site content production, shaping storytelling, asset management, and collaboration with the shop floor team across multiple platforms.

  • Lead social growth through fast-paced video editing and platform optimization
  • Capture shop floor, field-site, and drone footage to showcase processes and projects
  • Support case studies and asset management with narrative context

Job Description

Responsibilities

  • 1. Social Growth & Short-Form Video Production
  • - Growth-Engineered Content: Shoot, edit, and optimize platform-native short-form video (Instagram Reels, LinkedIn clips, YouTube Shorts/TikTok) using strong visual hooks, strategic pacing, trend-aware audio, and clear copy.
  • - Story-Driven Showcases: Transform technical fabrication, construction processes, and finished projects into captivating "How It’s Made" visual content that highlights the skill and craftsmanship of our team.
  • - Audience Tailoring: Adapt content tone to resonate with specific target segments—dramatic, editorial, and design-focused for architects; practical, gritty, and efficiency-focused for installers and contractors.
  • 2. Visual Asset Capture (Shop Floor & Job Sites)
  • - Shop Floor Coverage: Develop an internal network with colleagues to stay plugged into daily manufacturing action—laser cutting, CNC machining, brake pressing, welding sparks, and custom metal finishing.
  • - On-Site Field Coverage: Travel to active job sites across the DFW area (and occasional out-of-town trips) to document installation progress, field crews at work, finished hero projects, and content for corporate and training videos.
  • - Drone Videography: Capture high-end aerial footage of completed building facades and commercial developments.
  • 3. Storytelling & Case Study Support
  • - Conduct quick, on-the-ground video/audio interviews with our shop crew, engineers, project managers, and installers to capture the narrative arc behind complex builds.

Requirements

  • Social-First Mindset: Deep understanding of modern algorithms, platform mechanics, retention graphs, visual hooks, and editing styles that drive organic distribution on LinkedIn, Instagram, YouTube, and TikTok.
  • Experience: 2+ years of professional video production, photography, and short-form editing experience (portfolio, active social channels managed, or video reel required with application).
  • Interpersonal Skills: Outstanding verbal and relational communication skills—you easily connect with shop craftsmen, field crews, engineers, and leadership to uncover compelling stories.
  • Technical Skills: Mastery of fast-paced video/photo editing tools (such as Adobe Premiere Pro, After Effects, CapCut, Lightroom, or Final Cut Pro).
  • Industrial Comfort: Comfortable working on active manufacturing shop floors and construction environments (safety gear/PPE provided—steel-toe boots, safety glasses, and high-visibility vests are part of the daily uniform).
  • Visual Eye: Deep understanding of framing, lighting, motion tracking, and audio capture in variable, fast-moving environments.
  • Mobility: Valid Texas driver's license and reliable transportation for local travel to DFW job sites, with the ability for occasional out-of-town trips.

Preferred

  • Drone Certification: FAA Part 107 Remote Pilot Certificate is a major plus (or willingness to obtain certification within 90 days of hire; company-funded).

Marketing Team

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Social Content Creator

Architectural Fabrication · Fort Worth, TX · On-site