Drive Snooze’s brand across social, email, PR, and creator channels to boost restaurant traffic and culture-driven storytelling.

• Develop and lead a holistic strategy across social media, email, PR, and influencer channels—driving brand relevance.
• Act as the primary connector across owned, earned, and creator channels—ensuring one cohesive brand voice in market.
• Oversee content strategy across channels, including social, email, and SMS, ensuring a cohesive and compelling brand voice.
• Identify opportunities to support new restaurant openings, local marketing, and key business initiatives.
• Translate cultural trends and insights into actionable content plans and campaigns.
• Guide content direction across platforms, prioritizing native, social-first formats (Reels, TikTok, etc.).
• Lead development of content series, formats, and storytelling approaches—not just individual posts.
• Ensure a balance of real-time, trend-responsive content and planned brand storytelling.
• Maximize content production by translating larger shoots (menu, campaigns) into ongoing social content.
• Partner closely with Director of Brand Marketing to align on brand standards and elevate creative output.