Responsibilities

• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
• Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
• Translate audience insight into actionable strategic recommendations.
• Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
• Partner with Creative Leadership to evolve strategic insights into campaign platforms.
• Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
• Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
• Analyze audience engagement and content performance.
• Identify repeatable content frameworks and scalable creative systems.
• Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

Requirements

• 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
• Experience developing platform-native content strategies.
• Strong understanding of creator ecosystems, internet culture, and audience behavior.
• Experience developing audience-driven creative briefs and campaigns.

Preferred

• Strong editorial instincts.
• Exceptional presentation and communication skills.
• Deep knowledge of cannabis culture and creator communities.
• Experience working in highly collaborative cross-functional environments.

Benefits

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance