Responsibilities

• The Social Ads Manager is responsible for taking on new campaigns and effectively launching the campaigns within departmental SLA’s.
• Proactively contact project stakeholders and keep them informed throughout the campaign build process.
• Actively work to resolve campaign deadlocks such as creative approval delays, tracking code issues, provisioning issues, etc.
• Review provided campaign parameters and make adjustments/recommendations to ensure the program’s success.
• Work within multiple systems and vendors to launch campaigns.
• QA all work to ensure budgets, targeting, campaign flights, billing, and creatives are as intended.
• Own the campaign launch process end-to-end.
• The Social Ads Manager is responsible for regularly reviewing and tuning all campaigns within their book of clients.
• Perform monthly, deep-dive analysis of every campaign including documenting findings and communicating relevant insights to campaign stakeholders.
• Make targeting, bidding, and creative changes as needed to ensure campaign success.