Responsibilities

• Guide and craft the voice of one of the most iconic brands in the industry, partnering closely with the marketing team to balance messaging
• Lead the marketing and communications team to innovate approaches to storytelling and reputation management
• Develop the Snowbird Communications Strategy, analyzing successful previous approaches and leveraging current trends in communications and public relations
• Secure local, national and international media coverage through proactive public relations including press releases, story pitching, media hosting, film shoot hosting, relationship building and database management
• Manage the press release and media pitch plan based on overall marketing and communications plan, informed by consumer insights and business strategies
• Manage the snow reporting function and resort Historian to ensure accurate and consistent messaging
• Assist in writing, developing, and sharing key messages on all topics of ski area management
• Serve as spokesperson for resort including crisis communications, partnering closely with Resort President on controversial, or sensitive issues
• Host and coordinate all aspects of media, influencer, and film FAM trips and shoots
• Maintain and build new relationships within local community and the ski industry

Requirements

• 7+ years’ experience in public relations, strategic communications, journalism or related field, with a proven track record of success pitching and placing client stories. Ski or travel/tourism industry experience preferred
• Bachelor's Degree in a related field is required
• 3 years of supervisory experience
• Must be able to ski or snowboard at an advanced/expert level
• Must be at least 21 years of age
• Valid Driver’s License with clean MVR (driving record)

Preferred

• Experience with media hosting or film shoots
• Familiarity with local, national and international ski industry journalists

Benefits

• Snowbird season pass and comp ticket benefits
• Discounts at Snowbird eateries, retail shops, mountain school, lodging and daycare for employees
• Available medical, dental, vision and accident insurance – benefits are available based on position and are subject to change
• 401k with company match
• Discounts with POWDR partners
• Free transportation to work: UTA Bus, departmental rideshare vans, and employee shuttle vans