Site Marketing Manager, Fashion & Fitness Marketing

Seattle, WA (Unknown)

$72K/yr – $125K/yrMid Level2+ years expFull time

Posted 6 months ago

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Job Summary

Lead end-to-end site marketing campaigns for Amazon Fashion and Fitness, coordinating teams and driving data-driven optimization.

  • Own end-to-end campaigns—from planning to reporting—and ensure on-time delivery.
  • Must-have: 2+ years marketing experience with data-driven measurement; Excel or Tableau skills.
  • Standout: Cross-functional collaboration across marketing, creative, and tech for high-impact campaigns.

Job Description

Responsibilities

  • Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
  • Coordinate with multiple teams to provide thorough and authoritative category creative content
  • Strong bias for action and ability to prioritize
  • Own weekly, monthly and quarterly reporting on the state of initiatives
  • Manage and report out on projects, status, and work with teams to remove any project blockers.
  • Aptitude for organization, flexibility, and producing results in a fast-paced environment
  • Ability to leverage data to drive decision making
  • Familiarity and comfort with GenAI applications for content and copy
  • Refined eye for trend in Fashion and/or Fitness industries.

Requirements

  • 2+ years of professional non-internship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with onsite marketing, lifecycle marketing and digital advertising
  • Bachelor's degree

Preferred

  • Knowledge of HTML, XML, and Excel
  • Experience leading cross-functional teams to establish strong partnerships with demonstrable results
  • Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
  • Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Marketing Team

Median Career Experience
2 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
17